Retail & Ecommerce

Latin America leads in cryptocurrency ownership, with 30% of adults there holding the digital assets. Within the region, ownership jumps as high as 45% in Argentina.

We spoke with Pat Bigatel, general manager of Amazon ShopLocal, which helps third-party sellers reach more customers by listing products in Amazon’s store and offering local customers the opportunity for same-day order pickup. Amazon Local Selling launched in October 2021 as a way to extend support to local retailers.

While Amazon has the largest share of holiday ecommerce sales this year at 41.9%, Apple will post the strongest growth at 36.9%.

Amazon customers will be able to checkout with Venmo in 2022, which should drive the app’s revenues.

Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.

Shoppers face 2 billion out-of-stock messages despite early start to holiday season: Supply chain issues and historic demand are creating problems for consumers, but retail revenues are still expected to reach notable highs this season.

Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.

Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.

Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.

It's teaming up with Amber Group, Bitkub, and CoinJar in a region where 45% of consumers plan to use cryptos in the next year.