Uber is taking advantage of Mexico's digital ad growth: The company's new advertising business should diversify its revenue as well.
POS Go lets merchants accept cards and mobile wallets on the go and can appeal to those seeking unified commerce tools.
Lower-income consumers have more options for online grocery shopping: Instacart, Shipt, and DoorDash are working with the government to expand food access and make it easier for retailers to accept SNAP/EBT benefits online.
LTK thinks the time is ripe for a social commerce foray: The app is integrating shopping just as Meta and TikTok cool off on commerce.
Participation in Halloween activities will be back up to pre-pandemic levels this year, with 69% of consumers planning to celebrate (up from 65% last year and 68% in 2019), according to the National Retail Federation (NRF).
Recurring revenue is the key to long-term success for connected fitness: Peloton and Mirror take steps to get people to buy their gear—the first step toward getting them to subscribe.
Macy’s adds 400 new brands via its online marketplace: The department store chain is the latest company to allow third-party sellers onto its online platform.
Sephora’s new program offers consumers unlimited same-day delivery: The $49-per-year subscription offers Amazon Prime-like convenience to beauty shoppers.
The top five digital grocers in the US will capture 67.2% of the country’s grocery ecommerce sales in 2022. That figure will rise slightly over the next two years, with leaders Walmart Inc. and Amazon growing their shares by about 1 percentage point each.
Retail media is following in the footsteps of search and social as digital advertising's third big wave, and has already established itself as a force. Built on a foundation of valuable first-party purchase data, contextually relevant ad experiences, and closed-loop reporting, retail media is seeing advertiser budgets quickly migrating in its direction. This fall, Amazon’s exclusive rights to NFL Thursday Night Football will “kick off” the first of retail media’s next three phases of growth and prove why digital advertising’s third big wave is destined to be the biggest.
Retailers’ theft-prevention strategies risk alienating consumers: But Home Depot, Wegmans, and Best Buy show the difficulties of striking a balance between shopper satisfaction and store security.
The DoorDash Rewards Mastercard can help the bank boost spending and build out its co-brand portfolio.
Instagram’s shopping tab sings its swan song: The app is testing a home screen without the tab that’s prompted complaints from celebrities and average users.