Instagram's influencer shop test could boost affiliate marketing on the platform: Influencers may soon be able to create built-in, long-term repositories of products accessible directly from their profiles.
Direct-to-consumer brands are hot but largely unprofitable. Traditional retail could help: Allbirds is aiming for a $2 billion IPO, but it may need to dip into alternative distribution models to turn a profit.
Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
As technology continues to accelerate and transform the financial sector, Visa saw an opportunity to reintroduce itself to the world with a campaign highlighting its role in facilitating global commerce. Watch Industry Voices: Spotlight on Financial Services with Visa executive Frederique Covington Corbett, PhD, to hear her thoughts on cryptocurrencies, "buy now, pay later," economic inclusion, and more.
Amex said total network volume grew 4% compared with Q3 2019, and it experienced substantial growth in billed business.
After mostly missing out on a year of holiday fun, data shows that US consumers are excited to get back into the swing of things this year.
Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.
If they strike a deal, Pinterest would help the payments giant tap into the massive US social commerce industry.
Amazon announces a new tool to appease both disgruntled third-party sellers and regulators: This comes after weeks of heavy scrutiny following two reports that highlight alleged anticompetitive actions by Amazon.
Insider Intelligence spoke with Pooja Sethi, senior vice president and general manager of Resale-as-a-ServiceⓇ at thredUP, on how the retail ecommerce industry can enable consumers to buy secondhand clothing online.
In this Meet the Analyst Webinar, Yory Wurmser, eMarketer principal analyst at Insider Intelligence, broke down our forecasts for retail mcommerce sales in the US. He also took stock of the leading factors driving that growth and what it means for retailers.
Holiday ecommerce sales will rise 14.4% this year, with online channels comprising 18.4% of all spending this November and December.
How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.