On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.
On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Instacart's latest labor dispute highlights the gig economy's post-pandemic woes: Workers are asking users to boycott the app with #DeleteInstacart.
The payment giant’s app overhaul could set it up for substantial cross-promotion possibilities, which can grow payment volume and create a more loyal user base.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.
The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.
China’s social commerce market will soon be more accessible: Salesforce and Alibaba’s new partnership will help international brands navigate the country’s highly advanced social commerce market.
The card network introduced rewards from popular brands like Shipt, Skillshare, and Sofar Sounds across all its cards, including its ultra-premium Visa Elite cards.
Take a look at some of Insider Intelligence's latest retail stories.
Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021.
Following rollouts in Ireland and France, Square launched an early access program in Spain, where it can capitalize on rising digital payments use.