Freeing the market from Amazon: Latin American ecommerce giant Mercado Libre is on the rise after strategic investments in Mexico pay off.
Il Makiage's bet on AI imaging could set it apart from competitors: The cosmetics upstart makes a major acquisition to double down on product recommendations and customer experience.
Marketers will need to meaningfully address greenwashing: Greenwashing concerns many Gen Z consumers, and brands are seeing the opportunity in sustainability-focused marketing. However, there’s still a gap between what brands say and what they do.
The API issuer-processor saw total processing volume increase 76% year over year in Q2 driven by clients like Square and JPMorgan—but going forward, diversification might be the key to helping Marqeta balance business growth.
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Successful brands are providing a hybrid customer journey that lets shoppers move seamlessly between the online and offline worlds. Tijs van Santen, chief customer officer at Uberall, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on consumer shopping behavior, including engagement with local businesses.
Shipt goes beyond convenience: As grocery ecommerce gets more competitive, the Target subsidiary partners with the health-focused support network CaringBridge for a positive brand story.
The service lets corporate clients send payment requests directly to the bank’s retail customers—helping it strengthen client relationships and opening the way for other transaction use cases, like B2B payments.
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