TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
Shoppers don’t distinguish between retailers’ online and offline presence: That’s why retailers’ inability to offer a seamless hybrid experience is a missed opportunity and source of frustration.
Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.
High prices are taking their toll on people’s desire to shop: Consumer spending in the US increased slightly in February, but consumer sentiment remains depressed.
Connecting to the mobile bank-to-bank system lets Slice increase payment options and capture a larger share of volume.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.
Retailers’ mobile presence has never been more important: That’s because 68% of US consumers are shopping more often on mobile phones than they were two years ago.
Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.
NFTs are taking off around the world: Their rising popularity is driven in part by cryptocurrency usage and metaverse penetration—but traction in China faces additional hurdles.
As consumer behavior continues to shift in the pandemic, Amazon grows across categories: Personal care, health, and beauty as well as food and beverage are projected to grow fastest this year for the ecommerce giant.
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.
Happy Returns is making reverse logistics simpler: The platform’s partnership with Ulta Beauty will make it easier for customers to return online orders to thousands of retail locations nationwide.
Google’s Trusted Store badge could adversely affect Amazon: The Trusted Store badge could also spur incremental spending on Google Shopping ads.
The Victoria’s Secret Mastercard rollout follows the issuer’s digital-focused rebrand.