Fifteen trademark applications filed last week suggest Mastercard is buying the NFT and metaverse hype.
Personalization pays off with customers: Companies like Netflix see it as a priority, as the platform launches Two Thumbs Up to improve recommendations.
Target hopes the second time’s the charm for a thredUP resale partnership: Amid rising consumer interest in—and spending on—secondhand clothing, the big-box retailer re-enters the resale market.
Online marketplaces compete to draw new merchants to their platforms: Amazon and Walmart offer incentives for new vendors as Etsy sellers go on strike.
As hybrid work gains traction, office furniture companies sense an opportunity: Startup Branch scored $10 million in funding to help furnish employees’ home and in-person offices.
Inflation rose to 8.5% in March: While rising prices mean US consumers have a lot less buying power, that hasn’t stopped people from shopping online.
Target aims to gain a larger share of the lower-income market: The retailer plans to begin accepting Supplemental Nutrition Assistance Program (SNAP) benefits for online orders later this month.
The battle for Kohl’s heats up: Hours after the retailer sent shareholders a letter arguing its board is prepared to oversee Kohl’s evolving strategy, another group bid for the retailer.
In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.
Apple’s Mail Privacy Protection stymies marketers: Though the impactful feature makes it hard to discern user behavior, it has proven popular with consumers, per new Litmus data.
Google continues to court consumers with a new visual shopping feature: The tech giant’s multisearch capability helps fend off competition from social media platforms by simplifying product discovery.
US teens are spending more, but their budget remains limited: Nike, Ulta, and Shein are among the cohort’s favorite retailers, per a new survey.
Block’s Jack Dorsey announced three new services at the Bitcoin 2022 conference aimed at streamlining Bitcoin investing and purchasing.
Kroger looks to restaurants and retail partnerships to drive growth: As grocery margins shrink, the retailer enters the restaurant supply business and launches an ecommerce partnership with Bed Bath & Beyond.
A number of economic headwinds threaten to pummel retailers: The war in Ukraine, continued supply chain bottlenecks, and rising inflation are increasing the risk of recession.
Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.