Store brands have traditionally proliferated when inflation or a recession spurs consumers to spend more conservatively. But as store brands become more premium and fill specific customer needs, price is no longer the only driving factor.
Most retailers fall short of their climate-change commitments: Despite their sustainability goals, retailers are among the biggest contributors to plastic packaging waste, and account for a large share of global emissions.
In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.
European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.
3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
Farfetch and Neiman Marcus join forces to update luxury retail for the ecommerce age: The fashion platform will invest up to $200 million in the retailer, with the latter using Farfetch’s ecommerce tools to power digital channels.
Improving B2B payment automation and resolving cash flow issues provides a route into the SMB payments market.
Offering users 3% at PayPal merchants and 2% elsewhere can help PayPal achieve the user engagement goals it outlined earlier this year.
Experiential marketing makes a return, but COVID still looms large: Food brands’ plans for in-person activations could be soured by a new omicron surge.
Walmart eyes a significant opportunity with its online marketplace: The retail giant is offering sellers discounted commission rates to entice them to sell on its platform.
Westfield Malls’ owner looks to offload its US mall portfolio: The planned pivot is a sign executives believe that the evolving retail landscape means even top-performing malls aren’t worth retaining.
Google looks to help retailers understand shoppers’ intent: The tech giant launches a tool to allow retailers to add Google’s search technology and recommendations to their digital properties.
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Hypebeast keeps the SPAC trend alive with a deal to go public: The lifestyle and ecommerce company will use the proceeds to grow its omnichannel business.
While the rest of the travel industry rebounds, airport retail struggles: Fewer business travelers and Chinese tourists are forcing airport shops to reinvent themselves.