Retail & Ecommerce

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Improved foot traffic shows that good malls still draw a crowd: While they may not have the trajectory of ecommerce, traditional retail is recovering, even amid ongoing delta variant concerns.

Apple is slashing its fee for Apple News publishers to 15%: The company's 30% fee on the App Store has gotten it into legal trouble recently, and it's looking for ways to stay in control while giving just enough back.

Revised rule guidelines mean online merchants and payment gateways won’t be allowed to save card details, limiting the ability to market products to consumers and potentially adding friction for customers—but it could benefit UPI and mobile wallets.

Instagram prioritizes its search capabilities: The announcement seems to address the social platform’s biggest relative weakness against TikTok—discoverability.

Ulta announces strong Q2 results: The beauty retailer surges on account of its omnichannel investments.

Urban Outfitters launches resale marketplace: Nuuly Thrift will allow users to sell secondhand apparel and is yet another sign of the growing interest in resale.