Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
Labor-organizing momentum grows among retail workers: Many merchants struggle to find the right tone and messaging to respond to the movement.
Lands’ End turns to retail partnerships to expand its audience: The brand is relying on tie-ups with QVC and Kohl’s to attract new customers across multiple channels.
Crocs sees an opportunity to hit $5 billion in annual sales by 2026: The shoe brand, known for its comfort-enhancing clogs, is banking on a Hey Dude acquisition and new styles to help hit its target.
The launch is well-timed—crypto regulation is gaining momentum, which could alleviate a major adoption concern.
Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Retail sales around the world falter as consumers lose confidence: Slowing sales growth in the UK and contractions in China are adding to retailers’ woes.
The boom era of rapid grocery delivery is over: Gopuff and DoorDash are taking a more cautious approach to growth as investors cool off.
Meta’s risky move to grow its metaverse: The metaverse was conceived as an escape from mobile apps and PCs, but Meta is now risking it all by pushing the web and mobile version of Horizon Worlds. Why?
Fast Retailing’s apolitical stance pays off—for now: The Uniqlo parent reported record profits but struggled in China, which is its largest market.
Amazon flexes its market power with seller surcharges, anti-union stance: Despite rapid growth during the pandemic, the ecommerce giant is passing fuel and inflation costs onto its sellers while resisting calls to improve working conditions.
JPMorgan, Citi, and Wells Fargo reported double-digit card volume growth—here’s what to watch out for in the months ahead.