Prime Day 2024 shatters records yet again as consumers stock up on essentials: Shoppers spent $14.2 billion online, spurred by significant discounts and the chance to get a head start on back-to-school needs.
Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.
Consumers today are mindful about when, where, and how often they spend due to continued economic uncertainty. For price-conscious consumers, loyalty programs provide opportunities to spend more comfortably thanks to discounts and deals.
US financial media network (FMN) spend will hit $1.50 billion in 2026, $1.15 billion higher than this year, per our June 2024 forecast.
Adidas hikes outlook for second time this year as shoppers go wild for its retro sneakers: The company is banking on the buzz to boost its apparel and performance businesses.
Consumers take a cautious approach to back-to-school shopping: To drive shoppers to spend, Macy’s revamped its Epic Threads brand, Kohl’s added Limited Too, and Old Navy offered cash back.
EssilorLuxottica stretches outside its comfort zone: The parent company of Ray-Ban, Sunglass Hut, and LensCrafters agreed to buy streetwear brand Supreme.
Amazon’s ad portal crashes during Prime Day: Though sales are unlikely to be impacted, the outage highlighted tensions between Amazon and sellers.
Clienteling is a retail tactic that helps brands forge a deeper connection with customers via 1-to-1 relationships between store associates and customers.
On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
Delinquencies are coming down but are still higher than pre-pandemic levels
The price would set it up for a strong IPO—but we think the firm still has work to do first
The investigation could lead Apple to open up its NFC tech to third parties in the UK, making a similar US move all but inevitable
27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.
Luxury demand weakens: Results from Richemont, Hugo Boss, Burberry, and Swatch Group suggest the industry needs to adjust to a new normal.
Consumers don’t feel great, but they’re still spending: Retail sales blew past expectations in June despite subdued confidence among lower-income households.
TikTok Shop overtakes Alibaba’s Lazada as Southeast Asia’s second-largest ecommerce platform: The company nearly quadrupled regional GMV in 2023 to $16.3 billion, and is expanding into services to bolster its share
US retail and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.
Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can’t do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.