Retail & Ecommerce
Instead of fearing technology, retailers in the know are embracing new digital tools to help gather consumer information and improve the shopping experience.
Shopping on your mobile device isn’t always a smooth process. In fact, a new survey finds that many digital shoppers have a difficult time placing orders via mobile, resulting in an abandoned cart.
Many consumers turn to online reviews to help inform their decision when researching a big-ticket product, a new study finds. But quality and price, more so than favorable reviews, ultimately affect their choice in the end.
Figures released by payment clearing and settlement organization Payments Canada show that online transfers in the country had a compound annual growth rate (CAGR) of 48% in 2016, the most recent year for which data was available.
Data from RBC Capital Markets indicates some of Facebook's services are having a tough time gaining traction among US users. But the social media giant is in the midst of tweaking its efforts for better results.
In a surprise move late last year, India’s government took most of the high-denomination cash out of circulation. The move sowed chaos, to be sure. But one sector—digital payments—saw a boon.
Mobile commerce was a key factor, with mcommerce sales worldwide reaching an estimated $1.357 trillion in 2017, or 58.9% of ecommerce spending overall, according to eMarketer's latest data.
As ecommerce ramps up in the packaged foods sector, CPG marketers must enter this new playing field where the competition for consumers’ attention is fierce. eMarketer’s Tricia Carr spoke with Marc Seguin, CMO of snackmaker popchips, about how the brand balances first-party and third-party ecommerce so it can effectively and efficiently fight to stand out in the digital aisle.
Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
This year was a banner year for consumers in China, as consumer confidence hit a 10-year high, and retail sales growth chugged along at an annual growth rate hovering around 10%. Here are some consumer trends we’re likely to see in the coming year.
According to an annual Kantar TNS study, only a minority of internet users surveyed in countries like the US, the UK, Canada, France and Germany preferred the use of mobile payments to other methods.
Brands have long had digital communications channels to interact with customers, such as email. But the recent emergence of chatbots and messaging apps has provided them with even newer tools, replete with their own benefits and drawbacks.