UK retail sales grew 3.2% YoY in December: Even with a late surge, sales rose just 0.7% YoY in 2024.
TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.
Retailers ended 2024 on a high: Holiday ecommerce sales surged by nearly 9% YoY as steep discounts and tariff fears spurred spending.
On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.
Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.
“Underconsumption core” trends on TikTok: 3 in 5 Gen Zers are following the trend, leading many to cut back on online shopping.
In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.
The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.
Trump is reportedly scaling back tariff plans: While he may not implement a 20% tariff on everything imported into the US, the still-vague plans are already having ripple effects.
Costco defends DEI policies amid right-wing backlash: The retailer noted the importance of diversity to its business while questioning activist investors’ motivations.
3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.
Later acquires Mavely for $250 million: The deal integrates influencer monetization tools, enhancing measurable ROI and full-funnel marketing capabilities.
Sezzle faces an uphill battle competing against larger players like Affirm and Klarna
The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not
Credit card issuers can steal share from debit cards by expanding grocery-focused rewards and promoting budgeting tools
The auto industry ended 2024 on a high: Sales accelerated in Q4 as consumers rushed to take advantage of EV tax credits and avoid tariffs.
China takes baby steps to address its consumption problem: Beijing will expand its trade-in program to include consumer electronics as it avoids committing to comprehensive stimulus measures.
Washington will have an outsized influence on what consumers eat this year: A new surgeon general’s warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.
Amazon isn’t taking Temu’s attempt to lure its sellers lightly: The retailer is offering China-based merchants incentives to drop Temu listings, an approach that led Anker to pull its products.
Is bad content a solved problem? Businesses must leverage AI efficiency to create valuable, unique insights and maintain audience trust, argues HubSpot exec.