Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn’t easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands’ consumer trust.
Traditional in-store activations tied to events like Black Friday are becoming increasingly crowded and predictable. To connect more meaningfully with consumers, brands are rethinking the retail calendar to engage shoppers year-round.
The BNPL provider has been prepping for this for years. Its profitability push and cost-cutting initiatives should set it up for a strong listing
His aggressive antitrust approach could delay—or stop—the proposed merger. But his confirmation is a long shot
The wallet is pushing new features to help increase app engagement and maintain customer loyalty
Retailers prepare for looser antitrust scrutiny under Trump: The environment is likely to be more favorable for blockbuster mergers like the Kroger-Albertsons deal.
It will take time to get Advance Auto Parts back on track: The retailer’s long-term strategy includes the short-term pain of cutting jobs and closing over 700 stores and four distribution centers.
Tensions between Ben & Jerry’s and Unilever reach a boiling point: The ice cream brand sued its parent company for breaking its promise to allow the subsidiary to set its own social mission.
Burberry returns to its roots: To turn its fortunes around, the struggling luxury company will undo its brand elevation strategy and focus on outerwear and scarves.
Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.
Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.
Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.
Cava’s brand positioning resonates with consumers: It stands in stark contrast with Sweetgreen, which is adding new proteins and testing fries to broaden its appeal.
On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Global personal luxury sales will contract this year: That will be the first decline since the Great Recession as weak spending in China weighs on the broader market.
Like all consumers, for high-income consumers (earning $150,000 or more a year), the physical store is the top source of discovery, according to our US High-Income Consumers’ Path to Purchase 2024 report.
Marketers are interested in exploring upper-funnel tactics while continuing to invest in lower-funnel strategies, requiring retail media networks (RMNs) to provide a combination of ad formats for a full-funnel effect. In addition, marketers want access to high-quality data for better targeting and personalization, and look to RMNs for enhanced measurement and optimization techniques.
Western Union has become the latest financial company to launch a media network, joining the likes of Chase and PayPal. “The biggest advantage [financial media networks] have is just breadth. So, unlike a retail media network, they capture the entire spending history that a customer has,” said our analyst Maria Elm on an episode of our Behind the Numbers podcast.
Amazon is on a never-ending mission to speed up delivery: The retailer’s latest initiatives, including smart glasses and streamlined grocery fulfillment, will help cut costs and encourage shoppers to order more—and more often.
Square Loans, Cash App Borrow, and Afterpay were all bright spots that should yield longer-term growth