US omnichannel retail media ad spend will account for nearly a quarter of total media ad spend by 2028, reaching $129.93 billion, per our forecast. This growth will be fueled by a surge in retail media search, non-endemic partnerships, and off-site placements. However, financial media networks may give retail media networks some competition for advertiser dollars.
Intermediaries like Instacart and DoorDash have a unique place in retail media. With consumers buying goods from major retailers through their platforms, intermediaries have engaged audiences and valuable first-party data. Here are three recent intermediary moves that caught our eye, and what they mean about broader retail media trends.
Beijing rolls out measures to spur services spending: But those efforts will have to overcome Chinese consumers’ deep-seated concerns about the state of the economy, which is driving them to save.
Nordstrom, Kohl’s look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl’s takes a kitchen-sink approach.
Shipping costs for Temu and Shein may soon get more expensive: A new demand surcharge from DHL could drive the companies to accelerate their shifts away from China.
On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, per a December 2023 survey by Bolt.
Urban Outfitters and Pacsun are tapping into Pinterest and in-person experiences to get students and families shopping, while Meijer, Walmart, and Target are focused on value. Those are just a few brands that made our Unofficial Most Interesting Retailers List, Back-to-School Edition, for July 2024.
Both Cash App and Square contributed to growth, but money laundering and fraud allegations linger
The remittance provider’s turnaround plans have not alleviated its struggles
But other issuers are also revamping their rewards, so Chase will have to do more to stand out
The US economy hits speed bumps: A flurry of news events, a slowing labor market, and lackluster consumer confidence numbers are making it harder for retailers to convince consumers to spend.
The FTC could probe grocery prices as higher costs frustrate shoppers: Chair Lina Khan says the commission would investigate why profits and prices remain high even as costs have come down.
Mercado Libre benefits from Americanas accounting scandal: The Latin America ecommerce giant gained share in Brazil by growing sales 36% in Q2.
Nike bets on the Olympics to get back on track: The sportswear company is spending big to reignite consumer interest, but a slow product pipeline could stymie its efforts.
Mattel is banking on in-store retail to uplift holiday sales, while Kimberly-Clark is building its profile through storytelling-driven ads. McDonald’s drawing customers to its loyalty program thanks to gamified features in its mobile app. Here are three insights from each company’s most recent earnings and what marketers can learn.
A company reorg should help keep up this momentum for the second half of the year
This should help boost the wallet’ use in the country, but plans for a government-run super app could diminish this growth opportunity
The tech can improve the checkout solution’s accuracy, removing potential customer frustrations
Etsy and eBay find room to grow amid stiff ecommerce competition: Both companies are leaning into their strengths—one-of-a-kind items for Etsy, collectibles, car parts, and secondhand luxury for eBay—to win over customers.