Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.
We predicted Square would pilot small-business and consumer credit cards. It didn’t, but in the same vein, it announced plans to acquire Afterpay.
Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.
Social commerce made strides in 2021, but in-app checkout still lags: in 2022, focus will shift from where checkout occurs to encouraging transactions, period.
Find out what’s next in the digital-first world during a live eMarketer Tech-Talk Webinar
Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.
We incorrectly thought mPOS would be a bigger thing in the US in 2021 and that Walmart and Target would beat the odds and chip away at Amazon’s online share.
On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Back in 2020, we predicted that PayPal would make a number of big acquisitions this year to help enhance its offerings.
Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.
Affirm, Afterpay, Klarna, PayPal, and Zip have until March 1, 2022, to respond to the consumer watchdog’s inquiry.
Many gift-givers are saying ‘Bah Humbug’ to physical goods in favor of experiences: 17% plan to buy experiences rather than physical gifts, though supply chain woes could be fueling this trend.
Is live shopping everything it’s hyped to be?: Social platforms race to provide live shopping in the US, even as it’s unclear whether audiences are responding.