Retail & Ecommerce

Short-term financing services are seeing a boost: Pandemic-driven shopping as well as consumers looking for new financing options will likely drive more investment in digital ad spend from the sector.

Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.