Retail & Ecommerce

The pandemic accelerated the adoption of mobile payment platforms (used at point-of-sale), as Americans sought out retailers offering contactless services. As a result, user and transaction value growth have accelerated.

Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.

A familiar Prime Day schedule: Amazon hinted to sellers that its annual mega sales event would occur in the usual mid-July time slot, shifting the event’s focus back to summer shopping trends.