Increasing competition in the realm of point-of-sale installment plans will push existing buy now, pay later firms to diversify their offerings and target consumers beyond the existing core of Gen Z and millennial users.
Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.
AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.
The solutions can help billers improve payment collection while giving customers a more efficient way to pay their bills.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.
Amazon faces Occupational Safety and Health Administration investigation after deadly tornado: With supply chains pushed to their limits this holiday season, brands must balance productivity and worker safety.
Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.
Growth will come from Gen Z’s interest in buy now, pay later (BNPL) and incumbents’ push to outspend and outinnovate competitors.
Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.
Podcast listening is driving adoption of food delivery services: New Nielsen data suggests that food delivery trends have been driven by this year’s growth in at-home listening.
We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.
Nike acquires metaverse brand RTFKT Studios: The purchase of the 2-year-old digital-goods maker indicates that Nike believes nonfungible tokens—and the metaverse—are here for the long term.
OnboardConnect uses Equifax data and tech expertise to help organizations onboard new businesses for B2B transactions.
Starbucks unionization vote passes amid growing worker advocacy: A union victory at one US store may seem small, but bigger opportunities are on the horizon.