US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.
Albertsons gets in on shoppable content early: While the US shoppable video market is still nascent, grocers are hopping on the trend now in the hope it will mature like China’s.
Retail media ascendant: Third-party data deprecation and the rise of connected TV give retail media advertising an edge over other digital performance channels.
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.
On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Instacart's latest labor dispute highlights the gig economy's post-pandemic woes: Workers are asking users to boycott the app with #DeleteInstacart.
The payment giant’s app overhaul could set it up for substantial cross-promotion possibilities, which can grow payment volume and create a more loyal user base.
Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.