Retail & Ecommerce

Q2 photo and video app spending: US consumers spent the most money in video streaming apps like YouTube and Twitch, but social apps are grabbing an ever larger slice of the pie.

A promising retail avenue: For marketers struggling to find new digital buyers in China, livestreaming opens the door to shoppers who crave in-store experiences amid the pandemic.

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Instacart hires key Facebook ad executives: Carolyn Everson joins the company as its new president—weeks after hiring Facebook alum Fidji Simo as CEO.

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.