eMarketer senior analyst Bill Fisher and principal analyst at Insider Intelligence Karin von Abrams discuss what they're paying attention to in 2021 and why: How Brexit will impact online shopping, Amazon's European rivals, and new EU tech regulations.
The unprecedented social and economic disruptions that affected all areas of life in the US in 2020 also skewed many of our pre-pandemic forecasts. Valuable insights can be gleaned by examining the difference between what we thought would happen as of February 2020 versus what we now project for this year and the coming years.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
We've revised our forecasts of Amazon's sales growth upward in Germany, the UK, and Japan as they see unprecedented ecommerce adoption during the pandemic.
Nike's digital sales grew 84% last quarter as many established brands prepare to accelerate their direct-to-consumer strategies in 2021.
Consumers in Japan are becoming more familiar with the American shopping day, but they're shopping at supermarkets rather than electronics stores.