Facebook and Shopify team up to boost social shopping: Shopify's checkout system is now available on Facebook and Instagram shops. That could help attract ecommerce merchants that already use Shopify and also make it easier for customers to shop on the social platforms.
This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country’s retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an entire country will transact online.
Younger flyers are looking for extras: Spirit Airlines has revamped its loyalty program to reward consumers for more than distance accrued, and they’re not alone in looking to expand its rewards to attract younger frequent flyers.
TikTok further invests in shopping: The company is preparing an aggressive push into ecommerce this year with a set of new shopping features, which will have it looking more like its Chinese counterpart Douyin.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.