The unprecedented social and economic disruptions that affected all areas of life in the US in 2020 also skewed many of our pre-pandemic forecasts. Valuable insights can be gleaned by examining the difference between what we thought would happen as of February 2020 versus what we now project for this year and the coming years.
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
We've revised our forecasts of Amazon's sales growth upward in Germany, the UK, and Japan as they see unprecedented ecommerce adoption during the pandemic.
Nike's digital sales grew 84% last quarter as many established brands prepare to accelerate their direct-to-consumer strategies in 2021.
Consumers in Japan are becoming more familiar with the American shopping day, but they're shopping at supermarkets rather than electronics stores.
Amazon sellers can no longer comment on product reviews, which could increase the risk of lost sales and reputation damage from negative reviews.
More than half of digital buyers in Canada shopped outside the country this year, according to our first forecast of cross-border ecommerce for multiple countries. Almost 12 million digital buyers in Canada made purchases on non-Canadian sites in 2020, equal to more than half of digital buyers in the country and over a third of the population.
eMarketer principal analyst Debra Aho Williamson, senior analyst Jasmine Enberg, and junior analyst at Insider Intelligence Blake Droesch discuss what they're paying attention to in 2021, and why: the rise of social entertainment, WhatsApp's next move, and stalling social commerce.