Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.
This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.
Has holiday creep crept over the line? Brands risk turning off consumers by launching Christmas countdowns in August and offering pumpkin spice lattes before kids head back to school.
Kroger, Tapestry, and Capri push back strongly against FTC’s antitrust charges: But recent rulings against Google and Amazon underscore the uphill battle retailers face.
This can help the fintech capture more UPI volume while boosting credit use in India
The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption
Targeting consumers is only half the battle for advertisers: Brands need to make sure their own services are quick and easy to use, lest they lose crucial consumers.
Loblaw leans into value: The Canadian grocer is testing a new discount store format called no name that features a limited selection of items to appeal to cost-conscious consumers.
H&M looks to occupy the middle ground between Shein and Zara: The retailer’s turnaround hinges on its ability to offer fashion-forward designs at a wide range of price points, and improve the in-store experience.
Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.
BNPL providers have been flocking to travel to maintain payments momentum as the BNPL industry’s growth slows
Integrating the tech into crypto apps could make it easier to make payments, but winning consumers will still be a challenge
We could see more consolidation in the BNPL industry as weaker firms shut down in the wake of slowing growth
Canada’s two main railroads locked out over 9,000 employees: The labor stoppage could cause major supply chain disruptions at a critical moment for retailers.
YouTube Shopping broadens affiliate opportunities with expanded Shopify partnership: The move allows creators to partner with thousands of brands, which could give the platform’s commerce efforts a much needed boost as it tries to narrow the gap with TikTok.
Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.
Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.
Peloton posted modest growth in FYQ4: That’s the first gain since the 2021 holiday quarter and a sign the company may be turning a corner as it shifts focus to its bottom line.
ew leadership aims to address closer App Store scrutiny and developer challenges.
The streaming pricing paradox: Platforms must balance consumer satisfaction with the need to deliver profits.