Hallmark aims to bring its Hallmark movie town square to life: The company’s “Hallmark Christmas Experience” will feature event-exclusive Hallmark products with ticketed experiences.
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.
OpenAI loses key superalignment researchers: Upheaval at the genAI startup raises questions about safety and governance—pointing to Big Tech’s advantages in the AI race
As consumers made more payments than ever in 2023, new trends are emerging
The court’s decision will also likely help the agency as it ramps up other regulatory efforts in areas like open banking and AI
The (again delayed) deprecation of third-party cookies and Apple’s AppTrackingTransparency initiative have fueled an imperative for brands and retailers to home in on proprietary first-party and zero-party data.
Retailers are cautiously optimistic as they look ahead to the holiday season: Imports are expected to be slightly higher YoY as companies bring in more mid-priced items.
China’s dismal housing market weighs heavily on consumer spending: Shoppers are keeping their spending close to the vest as most of their household wealth is tied up in real estate.
A flurry of product and services launches will help Visa stay competitive and diversify away from swipe fee revenues
The network is betting on the long-term future of the technology in financial services and wants an early-mover advantage as it grows
Canada Goose generated big gains in FYQ4: The company’s sales soared nearly 34% in China at a time when other luxury brands are struggling.
Under Armour and adidas head in opposite directions: Under Armour aims to build a premium position for its brand, while adidas looks to broaden its customer base with cheaper shoes.
Walmart’s market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.
Consumer groups accuse Temu of breaching the EU’s Digital Services Act: A complaint alleges that the retailer uses “manipulative techniques” to boost spending and fails to provide adequate product safety information.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
97% of US TikTok shoppers also shopped at Amazon in the past five months, according to February 2024 data from Earnest Analytics.
When it comes to retail spaces, smaller is better: More than two-thirds of the executed leases in the retail sector in Q1 were less than 2,500 square feet.
Budget pressures drive shoppers’ grocery choices: Price is the biggest factor when deciding where to shop, although quality, availability, and convenience also matter.
Live shopping sparks interest in younger shoppers: So far, the format is most successful as a community-building exercise for brands.
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.