Targeting consumers is only half the battle for advertisers: Brands need to make sure their own services are quick and easy to use, lest they lose crucial consumers.
Loblaw leans into value: The Canadian grocer is testing a new discount store format called no name that features a limited selection of items to appeal to cost-conscious consumers.
H&M looks to occupy the middle ground between Shein and Zara: The retailer’s turnaround hinges on its ability to offer fashion-forward designs at a wide range of price points, and improve the in-store experience.
Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.
BNPL providers have been flocking to travel to maintain payments momentum as the BNPL industry’s growth slows
Integrating the tech into crypto apps could make it easier to make payments, but winning consumers will still be a challenge
We could see more consolidation in the BNPL industry as weaker firms shut down in the wake of slowing growth
Canada’s two main railroads locked out over 9,000 employees: The labor stoppage could cause major supply chain disruptions at a critical moment for retailers.
YouTube Shopping broadens affiliate opportunities with expanded Shopify partnership: The move allows creators to partner with thousands of brands, which could give the platform’s commerce efforts a much needed boost as it tries to narrow the gap with TikTok.
Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.
Coupons play a bigger role in purchasing decisions as consumers become increasingly value-conscious. More than a quarter (26%) of US adults are using more coupons this year because of the state of the economy, according to July 2024 data by Prosper Insights & Analytics and the National Retail Federation. Here are five stats to better understand how and where consumers are seeking savings.
Peloton posted modest growth in FYQ4: That’s the first gain since the 2021 holiday quarter and a sign the company may be turning a corner as it shifts focus to its bottom line.
ew leadership aims to address closer App Store scrutiny and developer challenges.
The streaming pricing paradox: Platforms must balance consumer satisfaction with the need to deliver profits.
Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.
Netflix and Google strike a multifaceted partnership: The innovative arrangement makes Google the title sponsor of Emily in Paris and enables consumers to use Google Lens to shop the characters’ looks.
Target’s comparable sales rose for the first time in five quarters: While the retailer’s value-oriented focus hit the mark in Q2, Target took a “measured approach” with its outlook ahead.
Macy’s is in a rut: The retailer cut its full-year sales forecast due to shoppers growing increasingly reluctant to spend.
Walmart’s divestiture of JD.com stake is a sign of confidence in its China strategy: The retailer’s decision to go it alone reflects the progress in its ecommerce business, as well as booming demand from deal-seeking shoppers.
TJX keeps its momentum going as consumers seek value: The retailer’s comparable sales rose 4% YoY in Q2, driven entirely by transaction growth.