Loyalty is a ‘top enterprise priority’ as Target tries to get sales back on track: The retailer’s latest marketing blitz will promote its revamped loyalty offerings.
The changing face of social media creator income: As growth in sponsored content ebbs, alternative revenue streams make headway.
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.
We argue where the merchants have a point—and where the deal gives them a win
It’s hoping the app will boost adoption by encouraging more shoppers to sign up at home, but it’s still not frictionless
A partnership with eSIM Go to make the app more accessible in the region could boost user and transaction growth
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Walmart’s latest moves should boost its retail media revenues: It opened up off-site inventory to non-endemic advertisers and made it easier for smaller marketers to buy ads.
There’s strong demand for physical retail spaces: That’s driving up rents and occupancy costs.
TikTok Shop features e.l.f. Beauty for platform’s first Super Brand Day: The showcase could entice more large brands to make the leap as TikTok reduces support for small sellers.
Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.
Shein’s sales and profits soared in 2023: The fast-fashion retailer’s popularity among eco-conscious shoppers helped it surpass H&M and Inditex.
These rewards set the card apart from other flat-rate cards, but its redemption options and limited user base may inhibit growth
Consumers can turn off verification for certain purchases to ramp up the wallet’s convenience
The tools should help save Visa from growing card payment fraud losses and maintain its competitiveness with Mastercard
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In addition to the new name, the retail media network will expand its services to include a unified on-site/off-site platform, a data clean room solution, and new media partners.
Consumers and marketers embrace genAI: Study finds 52% of Americans using genAI expect personalized services in shopping and travel. Marketers see potential in transforming customer experiences.
Home Depot tries to set itself apart in the crowded retail media landscape: The retailer hopes its rebranded offering, coupled with new capabilities and a partnership with Univision, will win over advertisers.
Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.