Google agrees to cooperate with UK regulators: The company will delay the elimination of third party cookies for an additional 60 days as it works with the Competition and Markets Authority on some competition-protecting proposals.
We recently spoke with Joe Kudla, founder and CEO of Vuori, about the activewear brand’s upcoming brick-and-mortar expansion—including a pop-up in the Hamptons this summer—as well as its ongoing sustainability efforts.
A new iCloud keychain feature would allow users to log in to websites and apps with Face ID or Touch ID instead of a password. The feature could bolster cybersecurity since stolen passwords are the leading driver of data breaches.
Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia’s Cindy Lynes, director of product marketing, and Nissan’s Dip Shah, senior manager, global CX optimization. They discussed how marketers can create better customer journeys, and deliver bottom-line results.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ActionIQ’s Tamara Gruzbarg, head of customer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth. They discussed how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Bridgette Darling, senior product marketing manager, and M2 Partners’ Jill M. Speirs, president and CEO. They discussed how to optimize the entire customer journey with intelligent decisioning and insights.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.
The price is right: The cost of advertising on Amazon has grown substantially over the past five months, giving bigger brands a wider berth to spend on the platform.
Washington calls off TikTok ban: The Biden administration has recalled the executive orders banning TikTok and other Chinese-owned apps, opting instead for a broader review of foreign-controlled apps.
A notable exit: Facebook’s global ad chief is leaving the company, and some suspect her credibility was key to Facebook weathering its various scandals.
As the world reopens, retail is booming: The National Retail Federation upwardly revised its industry growth estimates as we approach back-to-school season, which should also see a spike in spending.
In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.