eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Kathy Baxter, architect, ethical AI practice. She discussed how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.
Grab’s New York-based SPAC signals growing interest in regional startups and will be a good test of the red-hot SPAC market’s viability as an alternative to traditional IPO paths for maturing startups.
The top work benefits women want
On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Roku Recommendations to provide a new space for sponsored content: The CTV company is offering brands the opportunity to sponsor recommendation videos for content across its channels to help it expand on its recent sponsored content investments.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.