Toothpaste, veggies, and ... cars? BMW is investing heavily in digital transformation as it grows its customer experience capabilities—a reflection of where the auto industry is headed post-pandemic.
DoorDash dashes past competitors: Lockdowns only accelerated the rapid growth of digital restaurant marketplaces in 2020. DoorDash was a major winner and will make up more than half the US market this year.
The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.
In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
Consumers will forgive brands for ads placed near bad news: Most people think brands should block their ads from appearing next to violent or hateful content, but are more forgiving of ads next to news about that content.
Revolt TV brings more diversity to streaming: The new ad-supported streaming service will focus on Black culture, capitalizing on high demand for diversity in media.
Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.
eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.