Brazil’s BS2 takes the Weel: The Brazil-based neobank acquired Israeli fintech Weel in a play for small and medium-sized businesses—here’s why that will help it stand out from challenger banking players in the consumer space.
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Virtual reality (VR) has the potential to redefine how brands engage with consumers, and companies in China are investing heavily in this emerging technology. But adoption there has hit a wall, meaning the industry must overcome technical challenges, and other pain points, for VR to become a game changer for consumer marketing.
More antitrust probes for Facebook: The social platform is facing new investigations, but this time it's a coordinated effort—the first-ever of its kind—from the EU and UK.
Paramount+ with ads: The ad-supported version of ViacomCBS' flagship streaming service launches today as more consumer gravitate toward similar services.
Google revamps its crypto ad policy: Cryptocurrency exchanges and wallets can now advertise on Google’s platforms, provided they play by Google's and the government’s rules.
Sponsored posts made easy: Instagram is updating its Branded Content tools to make it easier for influencers to request approval and share performance insights with brands.
Getting smart with accessories
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Todd Parsons, chief product officer. He discussed how marketers can enhance their contextual campaigns, shape their future marketing strategy, and ultimately drive better outcomes for their business.
Compliance will be key to promoting user trust, and fintechs should expect more regulatory scrutiny in the near future as the FCA aims to make the crypto sector safer for consumers.