Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.
When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.
People rely on Facebook and Twitter for news, but they don't always trust it. As misinformation grows, so does advertiser wariness. We’ll likely see more ad pullback from social media in 2021.
Consumers flock to WhatsApp competitors: Downloads of Signal and Telegram skyrocketed in response to WhatsApp’s controversial privacy update, but it's unlikely to hurt the Facebook-owned messaging app’s market share.
Univision dives into the streaming market: Spanish-language broadcaster Univision will launch a free ad-supported streaming service this quarter, building on its YouTube presence to extend further into digital video.