A big day in Washington: Today's US inauguration proceedings will have news outlets and advertisers preparing for potential brand safety risks, despite an uptick in interest from brands around the ceremony.
Automotive digital ad spending will grow by 21.4% in 2021 to $13.29 billion, slightly below its pre-pandemic peak.
Apple considers a paywall for podcasts: The company is rumored to be ramping up its podcast portfolio with a new paid platform—a move that will help defend Apple's top spot as a preferred podcast platform.
Travelers are feeling optimistic about 2021: Though sentiment varies by country. Still, across all countries, people feel better as the year progresses—by Q3, the majority said they were likely to travel.
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.
The Trade Desk’s Unified ID 2.0 picks up speed: As more platforms such as SpotX and The Washington Post adopt the cookieless identifier, the pool of identifiable users widens, making it even more attractive to would-be adopters.
YouTube Mall is here: YouTube is entering social commerce with its new shoppable video tags, and we think it’s likely to add full checkout functionality soon, making it a digital shopping destination.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital's Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They discussed the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.