Facebook and Amazon led US corporate lobbying spend in 2020. That will likely continue as regulatory reform and antitrust enforcement looms large in the new administration.
Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.
Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.
Facebook's Oversight Board will review Trump's deplatforming. This will be a critical first test of the self-regulatory solution to the platform’s content moderation challenges.
Marketers and service professionals are using SMS messages in many ways.
Negative news content isn’t all bad for advertisers: New Integral Ad Science data shows that if properly contextualized, ads next to negative content don’t always create a negative brand association.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Rachel Meyers, director, product marketing, and Alex Drinker, global head of retail industry. They shared how marketers quickly adapted for a memorable holiday season that will fast track digital transformation in 2021 and beyond.
*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.
Influencer marketing is becoming ubiquitous among US marketers—it’s growing so quickly, in fact, that we’ve broken out influencer marketing in our forecast for the first time: We expect just over two-thirds (67.9%) of US marketers will use influencer marketing this year. But the medium’s rapid rise hasn’t allowed much time for marketers and platforms to adapt to the format. Marketers report having the most trouble with measurement and ROI.
Learn what’s happening in the affiliate marketing space, its intersection with partnerships, and more. Watch this eMarketer One-on-One, a new video interview where Matt Gilbert, CEO of Partnerize, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.
Paramount+ prepares for launch: ViacomCBS has kicked off a 13-week marketing campaign to promote its new streaming service, as ad spending around streaming continues to grow in 2021.
Boomers may find digital shopping a stickier habit than expected: Lockdowns increased ecommerce spending for the generation, and many will continue to shop online post-pandemic.