eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adverity's Heath Podvesker, general manager, US, for this Tech-Talk Webinar. He discussed strategies to enable collaborative insights generation, and how Ikea, Cars.com, and Havas fast-tracked their way into an insights-driven future.
On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Auctions for creative digital assets traded via non-fungible tokens are garnering hefty bids, but it could just be a frothy blockchain solution searching for a problem.
The enemy of my enemy: NBCU has partnered with Charter to expand its addressable offering in a bid to match the growing scale of CTV.
A partial goodbye to DirecTV: AT&T has sold a minority stake of its TV business to a private equity firm, and here's why we think the new arrangement could accelerate cord-cutting
It appears that Spotify’s podcast investments are paying off. For the first time, Spotify’s US podcast listenership will overtake Apple Podcasts’, according to eMarketer’s latest forecast. This year, 28.2 million people will listen to podcasts on Spotify at least monthly, while 28.0 million will listen via Apple Podcasts. Spotify has experienced significant growth in recent years; the company will grow 41.3% this year.
US Consumers want equitable workplaces > empty promises