Most media buyers’ budgets will remain pliable in 2021, which will translate into a focus on flexible channels and strategies.
As Twitter expands its own site with new video capabilities, it’s sunsetting its livestreaming platform Periscope.
UK traditional media ad spending will fall by more than a quarter year over year (YoY) this year, and despite a recovery in 2021, it will continue losing share to digital.
The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.
eMarketer forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Jeremy Goldman, Andrew Lipsman, and Nicole Perrin discuss some very specific predictions for 2021: new leadership at Facebook, Amazon shops for a TV network and movie theaters, streaming services team up, and more.
The travel industry has been devastated by the coronavirus pandemic unlike any other. Everyone from airlines to hotels to travel retailers have had to halt much of their operations and marketing as a majority of consumers around the world shelter in place.
US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.