Onyx Private caters to affluent millennials and Gen Zers, but its vague purpose could cause it to flop.
The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app
Canada has the second-highest average interchange rate globally.
The company integrated with SwiftGo for real-time cross-border payments shortly after getting ready to support FedNow
Step one: Make sure you have the right data, said Chris Penn, co-founder and chief data scientist at Trust Insights. Also important is bringing in an attribution model to ensure a complete view of which marketing efforts are moving the needle. Lastly, be careful who you partner with—they may not be giving you the full story.
We slashed our 2023 US ad revenue estimates for almost every social platform. For Snapchat (revised down by $505.2 million), TikTok (down $649.0 million), and Twitter (down $991.0 million), the cuts are significant. For Pinterest (down $31.5 million) and Reddit (down $40.9 million), the cuts are smaller but still impactful—$40.9 million is nearly 10% of Reddit’s annual revenues.
Online shoppers expect seamless delivery: Over half of consumers may leave a negative review in the wake of a shipping or delivery issue.
Cross-border ecommerce continues to rise in popularity among US consumers, even as growth in the number of buyers slows. In 2023, the US will rank second globally in total cross-border buyers, with 69.8 million, per our forecast. It will trail far behind China’s 280.0 million, but that’s because of relative population sizes.
Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.
The US is in a housing recession: Home improvement, housewares, and furniture retailers like Lowe’s and Williams-Sonoma are feeling the impact of fewer people moving.
More than half (53%) of US TV advertisers say a lack of common metrics is a challenge to integrating linear and digital campaign data, according to Yahoo Advertising. Creating a holistic framework and navigating walled gardens’ data-sharing rules are hurdles for about 40% of TV advertisers each.
ChatGPT makes up information. When it comes to assessing brand strength, these so-called “hallucinations” can be a tool for evaluating what brand associations really are. And those same hallucinations can be fed back into ChatGPT to generate customer profiles, marketing copy, and even new products. Here’s how.
They launched a notch feature alongside the bank’s new private client credit card
Panera Brands looks to follow Cava Group in filing for an IPO: The restaurant chain appointed José Alberto Dueñas as its new chief executive as it prepares to go public. (This article was written with the assistance of ChatGPT.)
Big Tech players are missing out on smart home healthcare: Remote patient monitoring devices are driving growth in the smart home healthcare market, but there are many other opportunities for Big Tech devices in the market.
Healthcare marketers, check your mobile ad budgets: Online health consumers are using mobile devices to search for health information. Yet, healthcare marketers are lagging on mobile ad spending.
Consumers aren’t impressed with digital patient access tools: New and recurring business is on the line for healthcare providers who don’t pivot.
Beyond having to pay the largest GDPR fine, Facebook risks discontinuing its services in the EU, where it has 255 million users.
The memory chipmaker’s products getting blocked in China is another escalation that stifles innovation and competition.
AI is becoming a labor issue: Media workers from CNET reporters to Hollywood writers are making use of AI a major point of negotiation.