Brands need to prepare for third-party cookie deprecation now. “We’re going backward to less personalized ads and less relevancy, and consumers are frustrated with that,” said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, “Designing the Future of Enterprise Customer Data Strategy.”
Meta launches Threads via Instagram: A potential Twitter rival is born, but will it take flight?
TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.
The FTC gets serious about cracking down on fake reviews: A new rule would punish companies that attempt to deceive customers using fake or misleading reviews.
New vehicle sales grew between 12% and 14% in the first half of 2023: By exceeding analysts’ expectations, the auto sector is providing more evidence that the US economy remains fairly strong.
The B2B buyer is younger, digital-first, and dominates the share of voice online. They’re demanding, but they’re also more engaged in the buying process. And they look to social content for education, inspiration, and solutions. As the number of young decision-makers only increases, social media’s importance in B2B marketing strategies is growing too.
Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.
JD.com, Alibaba bet on grocery as China’s economic recovery stalls: Both companies hope demand for necessities will offset slowing ecommerce sales.
Gen Z consumers of beauty and skincare products are most attracted to brands for their pricing (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing is a bigger influence for older consumers, cited by 61% of those ages 18 and older.
Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.
Digital health startups to watch: We spotlight senior-focused care provider Author Health and healthcare RCM company Outbound AI on the back of fresh funding.
Medical misinformation isn’t freedom of speech: As more consumers turn to online sources to diagnose their health conditions, a federal judge’s order could help spread harmful medical content.
Heineken, Renault, and Siemens decry AI Act reach: Europe’s private sector isn’t happy about the AI Act’s direction, warning about the continent’s diminished competitiveness with the US.
Niantic’s mobile AR dream is fading: Despite a growing AR market, the Pokémon Go developer laid off 230 employees due to revenue struggles.
Can Google and Meta make it without news? The two companies banned news links in Canada after months of conflict with regulators over a bill to compensate publishers.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss big brands going out of business: what happens to the brand, the opportunity for competitors, and whether a brand’s bankruptcy can change consumer behaviors surrounding life milestones. Then, for "Pop-Up Rankings," we rank retailers or brands that are innovating really well and brands that are at risk. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.
Inflection AI, Runway, and Typeface nab $1.5B: Generative AI startups defy decline in venture capital funding, buoyed by interest in personalized, customizable productivity tools and Big Tech’s boost.
Apple quietly marches toward a new world record: The iPhone maker is soaring to a possible $4 trillion valuation on tech’s outsized strength. Warning signs emerge despite the stellar performance.
On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.
Major US banks again passed the Fed’s annual stress tests with flying colors. But that doesn’t mean much in the face of bank failures and capital requirement hikes.