Gap presses pause on its retail media business: The decision underscores the need to develop a unique value proposition in an increasingly crowded landscape.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs and Man-Chung Cheung and forecasting writer Ethan Cramer-Flood to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries.
TikTok will see 11.6% global user growth this year, according to our forecast. That’s about double Snapchat’s and Instagram’s expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year—if it manages to stay in the US, its biggest country.
Consumers don’t want to pay for shipping costs: Many are willing to put up with slower delivery times if it means they receive free shipping.
The recent shocks to the US financial system will undoubtedly create a ripple effect for consumers, with many zoning in on what these banking failures mean for their own bank accounts and whether the current state of banking is viable or trustworthy as it now stands.
Strong sustainability credentials may drive grocery shoppers to switch brands: That puts the onus on grocers to stock purpose-driven brands on their shelves.
General Mills is the latest CPG company to rely on price hikes to boost sales: But persistent inflation and the imminent expiration of emergency SNAP benefits could make it harder for consumers to keep up.
Becoming a more sustainable company doesn’t have to mean spending more money—sustainability can have a positive impact on the bottom line. In this conversation, Tracy shares strategies for companies looking to boost their sustainability efforts and what she hopes attendees learned at her Shoptalk session.
Young US adults are avoiding healthcare: The high cost of US healthcare is a challenge for many. Here’s what marketers need to know.
AppliedVR gets CMS coverage for RelieVRx: Virtual reality therapies are edging towards the mainstream
Patients want to view their test results immediately: We explore the debates still raging about the benefits and risks of giving patients instantaneous access to their test results.
If TikTok’s only recourse is to separate from ByteDance, then Beijing could lean on export rules to veto the sale, potentially ending TikTok’s presence in various countries.
Spotify’s $100 million fund for diverse projects starts off slow: Concerns about spending arise as the initiative marks its first year.
Apple to invest $1 billion a year on big cinema push: Company thinks raising its Hollywood profile could lead to increased connected TV revenues.
Consumers continue to spend big on restaurants, gym memberships: Despite inflationary pressures, shoppers are willing to invest in affordable luxuries and wellness.
Big Tech layoffs in 2023 have already blown past 2022’s total—indicating that job cuts are expected to continue and that they’re now spreading to peripheral industries.
The Wall Street lender’s pilot shows the space is maturing and could prompt other banks to launch their own biometric products.