Netflix races to offer new ad targeting options ahead of Upfronts: A rushed launch meant its ad tech offerings were thin.
An outage Monday downed Apple Music, Radio, and iTunes Match for users in the US, Europe, and Asia. Are persistent outages due to infrastructure or possible cyberattacks?
Google is accused of offering benefits to developers who put their apps only on Google Play. Could more regulation and fines follow?
Pentagon breach is a new low for social media: A classified document leak on Discord, Telegram, and Twitter has serious geopolitical implications. If platforms don’t take action, public sentiment might flatline.
Microsoft is going global with Game Pass: The subscription video game service is hitting 40 new countries as concerns about its monopolizing potential increase.
YouTube’s steep Sunday Ticket pricing will pay off, but at what cost? Consumers now have to pay more than ever to watch football.
Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.
HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.
Rivals are likely to spring up for Bloomberg’s recently unveiled generative AI platform. But they won’t have access to its Terminals' data.
Lack of AI regulation could harm adoption in the US: Consumer protections could help elevate AI’s low appeal among Americans, which could boost revenue, workforce skills, and innovation around the tech.
Consumers want online banking tools that consider their specific situation. And they think banks still aren’t using personalization to the fullest extent possible.
Even with a booming start, the first quarter of the year quickly became unstable after multiple banks collapsed. Here’s what we think banks’ results will show.
They want to know about their relationship with the bank, how long they banked there, and if they got special treatment.
If the deal is terminated, one of the largest retail portfolios could turn into an industry-leading digital innovation opportunity.
Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.
Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.
India’s new influencer rules are an overcorrection but still a positive: Wellness influencers must disclose their qualifications under recommendations they give.
We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.