Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.
This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
Inflation is creating both opportunities and challenges for sustainable fashion: While price-sensitive consumers are more interested in buying secondhand, they are also less willing to pay a premium for sustainably produced apparel.
Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace’s failure could cost customers millions.
Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.
Amazon stumbles on its own missteps: The tech giant doubles its layoffs plan as it buckles under economic pressure. Its own ecommerce and cloud errors are partly to blame.
Retailers are increasingly turning to robotics to enhance their operations: No longer just for early adopters like Amazon, automation is taking retail by storm, from the warehouse and the fulfillment center to the cashier.
Banks, FIs, and fintechs must work together to quickly identify scams and to build stronger preventative controls.
The agency is reviewing its current rules, but it’s already said banks should expect changes to capital reserve mandates.
It claims fintechs didn’t implement proper controls. But fintechs say that even under pressure, they followed the SBA guidelines.
Reddit looks to get its engaged audiences on advertisers’ radar: Insights director says CES is opportunity to showcase platform’s value.
Disney ups its clean room measurement capabilities: The media giant enlists VideoAmp to take advantage of advertiser interest in clean room tech.
The firm introduced a crypto payments onramp to facilitate purchases for web3 platforms despite recent crypto turmoil.
BJ’s Wholesale Club is the latest retailer to launch a media network: At the same time, Instacart is adding more promotional capabilities to help drive sales among cost-conscious shoppers.
If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.
The US ad market has declined five months in a row, according to MediaPost and the Standard Media Index’s US Ad Market Tracker. But as people return to planes, trains, and automobiles, out-of-home (OOH) ad spend is growing. Here are five charts with what you need to know about this unique time for traditional, digital, and programmatic OOH advertising.