Twitter’s global ad revenues will reach $4.67 billion this year, up 4.9% from 2021. This projection is a downgrade of nearly $1 billion from our March forecast, as social media ad revenues have taken a hit across the board.
Consumers reach consensus on telehealth: Elevance Health’s recent survey on virtual primary care shows patients who’ve used it, like it. Now, how will insurers respond?
Walgreens-backed VillageMD eyes medical group acquisition: Walgreens’ interest in a merger with Summit Health aligns with its plans to capitalize on outpatient care.
Health systems join forces on a turnkey digital health solution: We explore why disruptors should have their eyes on the development of a new virtual and at-home care company.
Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?
Bloomberg ditches third-party ads: Seeing other publishers struggle, Bloomberg has launched an advertising platform with its first-party, self-reported user data.
Victoria’s Secret turns to acquisition to bolster its inclusivity push: The lingerie retailer plans to buy Adore Me, a D2C intimates brand known for inclusive sizing and body positivity.
Amazon, Microsoft, Google cloud dominion grows: Big Cloud frontrunner AWS’ disappointing Q3 earnings didn’t stop the three from expanding market share. But it could mean Google is leading on strategy.
Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.
Pinduoduo, ByteDance pose threat to Amazon: China-based companies are getting into international ecommerce for an expanded customer base. If the prices are right, they could give Amazon more Q4 worries.
Rising interest rates boosted revenues, but bad loan provisions knocked profits.
Despite setbacks, the unionization movement keeps chugging along: But anti-union rhetoric from executives may cause many to prioritize job security over collective bargaining.
We combed throughPlaid’s Fintech Effect 2022 report to see how consumers are using fintech to manage their finances when the economy is uncertain.
It aims to provide banking functions to underserved demographics that already use its wireless service with its new OmniMoney service.
Balances returned to pre-pandemic levels in September. Card issuers should keep an eye on spending as economic storm clouds form.
Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.
In the last year, Meta—and the overall US digital ad market—have changed significantly. Here are seven strategies from our “The Future of Meta” report that marketers should embrace in the new year.