Amazon’s Q3 earnings are a mixed bag: Strong sales and ad growth helped return the retailer to profitability, but the company’s retail business continues to lose money.
Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.
Pinterest is bright light in dim Q3 for social platforms: Company delivers better-than-expected revenue and notes deeper engagement with users.
WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.
Shopify exceeded expectations for the third quarter, reporting higher-than-expected revenues and a smaller-than-expected loss.
Insider Intelligence spoke with Julie Van Ullen, Managing Director, Rakuten Rewards about the current shift in consumer behavior as a result of inflation and the recent challenges many brands have been facing.
Tesla in hot water over Autopilot, Argo AI shutters: Vehicle crashes, dubious marketing strategies, and public fears take a toll on the AV sector, but a revival is possible.
Frictionless billing isn’t fiction in healthcare: We unpack Banner-Aetna’s announcement on a new frictionless billing program for its members.
YouTube calls on docs to share expert knowledge: The video hosting platform’s latest move to combat health misinformation comes at a critical time.
TikTok gaming is a go: The social video app will soon add mobile games and is leaning on partnerships with Electronic Arts, 2K, NetEase Games, and Zynga to accelerate its super app ambitions.
Meta reported $3.67 billion in operating losses from Reality Labs this past Q3, following a deficit of $5.77 billion in H1 2022. That’s a total of $9.44 billion in losses from Meta’s division for augmented and virtual reality (AR/VR) hardware and software.
Brands miss the old Kanye: the Ye saga offers lesson in crisis response as many cut ties after rapper’s offensive speech.
Big Tech’s economic omen: Tech giants’ earnings show steep declines in profits and the effects of reduced consumer spending and plunging ad revenues, It marks the end of pandemic-era growth and a continued downturn.
Apple’s 30% payments fee condemned: Meta, Spotify, and Elon Musk rail against Apple’s App Store policy changes. It signals a need for diversification amid Big Tech’s declining ad revenues.
In-store retail media’s power isn’t dependent on personalization: That makes it significantly easier to deploy.
After a startup pitch competition, Money20/20's chief growth and strategy officer Scarlett Sieber offered her insight on the much-changed 2022 fintech landscape.
Insider Intelligence’s forecast estimates a 62% decrease in new neobank account openings, and a 44.6% drop in all digital account openings.
Broadridge's Global Chief Marketing Officer Dipti Kachru shared her insights into the rapidly evolving role of the CMO, the trends and challenges affecting her, and how she measures the success of marketing initiatives.
The Adobe Experience Platform will gather bank customer data from all channels to create a unique profile and generate relevant offers and promotions.
Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.