On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
Digitally native D2C brands’ ecommerce growth is decelerating: That’s forcing these retailers to adopt new strategies such as opening stores and selling wholesale.
Four consecutive months of automaker TV advertising cuts: The industry spent 22% less in September, marking a third of the year.
Galileo, Elation Health tie-up speaks to PCPs’ developing tech needs: We unpack the partnership between provider Galileo and vendor Elation Health and analyze why primary care startups require comprehensive tech systems.
Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.
Brand safety helps grow Spotify’s ad power: The app acquired a content moderation company while competitors flounder under controversies.
The Roku Channel takes first place in value among free ad-supported TV services. Among US users of these services, 84% said it provides excellent or good value. The CBS app holds the No. 2 spot, cited by 80%.
Shein’s expanding its US distribution centers in an effort to expand its American market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.
Amazon, Meta throw in the towel: The tech giants appear pessimistic as they take drastic measures amid financial worries. But it’s still wise to keep a good PR strategy.
Even Black Friday and Cyber Monday deals may not be enough to spur spending: Shopkick’s latest survey finds fewer consumers plan to shop those days, despite increased price sensitivity.
Railsr has become the latest embedded finance firm to raise money, netting $46M.
Customers complete a digital questionnaire that helps pair them with the financial advisor who can best advise their financial situation.
The deposits will be used to extend small business and housing loans in low-income neighborhoods.
He wants to create the US version of WeChat. Twitter can help him do this, but there could be regulatory hurdles ahead.
Meta’s formula for growth, shockingly, involves more ads: Instagram’s new placements might open up inventory for advertisers but irk some users.
Consumers want ESG initiatives, but the expense is steep: An increasingly likely recession has industries backing off their ambitious ESG projects.