Inflation shows no signs of receding: Higher grocery costs continue to eat into budgets, but lower gas prices are boosting consumer optimism.
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Though out-of-home (OOH) spending plummeted during the pandemic as people rarely ventured out-of-home, the stalwart billboard ad saw its share of budgets leap.
In July, 83% of US adults said their household has an Amazon Prime Video, Hulu, and/or Netflix subscription. That figure has surged over the past eight years, up from 47% in 2014.
General Motors gives a vote of confidence to NBCUnified: The automaker will use NBCU’s trove of privacy-focused, first-party data for ad targeting.
Consumers are starting to feel better about the economy: The bump in consumer sentiment could help turn around the ad industry’s spending pullback.
Food prices surge in the UK and throughout the eurozone: That’s forcing grocers to look for ways to serve cash-strapped shoppers.
CareJourney’s launch on the Salesforce platform shows that data analytics is getting more accessible and can streamline healthcare workflows.
pharma companies like Novo Nordisk are using AI to cull data insights for drug discovery.
Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.
Advertisers should worry more about regulation than cookie depreciation: A report from the IAB calls out legislation as the biggest threat to signal loss.
Rent the Runway increased its revenues 64% in the second quarter to $76.5 million but ended with a lower active subscriber count than expected.
Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.
Worldpay for Platforms offers embedded payment capabilities for software providers. Here’s why payment firms are targeting this group.