Amazon Care scales up its in-person care services: We unpack what its next step could be and why other telehealth providers are also not slowing down their telehealth rollout despite plunging consumer usage in recent months.
On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Branded gaming is here to stay post-pandemic: Hyundai's and Vans' partnerships with Roblox Corporation show what experiential marketing in digital worlds can look like when it's not trying to mimic real life.
Grab the scissors: Sling TV's launch of its new Barstool Sports Channel is just one of the many ways skinny bundles can incentivize sports fans to cut the cord.
Find out how brands can move up the customer data maturity curve in a lively discussion with Liz Switzer, associate director of customer relationship management (CRM) and engagement at Condé Nast, and Tamara Gruzbarg, head of customer insights and strategy at ActionIQ.
Find out how to launch a modern enterprise commerce platform—from the early stages of project scoping and stakeholder buy-in, to development, deployment, and ongoing support. Hear from Aaron Sheehan, Magento engineering manager at DEG, a Merkle company, Matt Dole, head of commerce at Merkle Australia, and Errol Denger, director of strategy and product management at Adobe Enterprise Commerce.
Watch the eMarketer Tech-Talk Webinar featuring Scott Davis, SVP of NPR corporate sponsorship at NPM, and Scott Simonelli, CEO and co-founder of Veritonic, as they reveal key insights from winning brand messages across major airlines, hotels, vacation rental marketplaces, and more.
Find out how seemingly small ad creative elements—including the use of motion, intentional calls to action, and more—can make a big impact on ROI and purchase intention during the 2021 holiday season. Hear from Mattel’s Jason Horowitz, SVP, US marketing and global head of media and digital, Instagram’s Genie Alfonzo, product marketing manager, and VidMob’s Blake Boznanski, head of industries.
This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.
This Snapshot includes infographics illustrating our proprietary forecast on time spent with media—digital and traditional—in the US, Canada, UK, Germany, France, India, China, Japan, and South Korea.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.
Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) brands are focusing on the critical challenges facing the sector and what’s envisioned for the future.
Curated by eMarketer, this special collection of interviews will help you understand how the travel industry is recovering post-COVID and planning for what’s ahead.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.