Klarna is the most popular buy now, pay later (BNPL) service in the US, with 34.8 million users ages 14 and older. Afterpay takes the No. 2 spot with 20.0 million, and Affirm comes in third with 14.0 million.

Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.

Insider Intelligence spoke with Rachel Jarrett, president and COO of Zola, an online wedding registry, planner, and retailer, about how couples are gearing up—and changing up—the way they say, “I do.”

Usage timers reveal teens are spending hours on TikTok: The platform added features to limit time spent as criticisms of social media reignite.

Uber and Waymo partnership could transform autonomous trucking: Moving past a years-long court battle, the companies are combining their strengths, following a recent trend in tech partnerships.

There’s no end in sight for service workers’ unionization pushes: Employees at a Trader Joe’s in western Massachusetts aim to create the company’s first union.

Teladoc got slapped with a lawsuit alleging it misled investors about its 2022 financial expectations. Fewer COVID-19 concerns and increasing competition could be driving losses.

New games, same ideology: Beijing regulators approved dozens of video games this week. But it may end up benefiting the broader tech sector and economy more than the gaming industry.

Netflix and Roku are the right match at the wrong time: A rumored merger makes sense on the surface, but not in the current landscape.

Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”

Russia wrestles control of Ukraine’s internet: Ukrainians who still have access to the internet are realizing their traffic is being rerouted to Russia surveillance networks, making it difficult for Ukrainians to stay connected.

Shoppers are as enthusiastic about Zara as ever: Parent company Inditex reported strong Q1 sales and profit growth as consumers returned to stores in droves.

A $250 million fund aims to help fashion brands achieve sustainability: H&M and lululemon are backing the initiative, which will invest in solutions to reduce the industry’s carbon footprint.

Fanatics aims to capture the college athlete trading card market: News of the launch comes about a year after the NCAA ruled athletes could be compensated for marketing agreements.

Comcast vs. Baltimore: A movement toward treating the internet as a utility is gaining traction in Baltimore, which could mean a stronger local economy is ahead.