Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.
The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.
The Chinese insurance marketplace uses AI to match consumers with suitable coverage options—and its digital-first solution can help bridge China’s insurance gap, especially since the life and health insurance market is set to grow.
Illimity follows profitable 2020 with strong 2021 start: The Italian neobank reported a Q1 net profit of €12.6 million ($14.4 million), up 86% QoQ—showing how challenger banks can succeed with a balance of both SMB and consumer services.
Freelancer-centric Lili doubles users in six months: The neobank reached the 200,000 customer mark as it raised $55 million in its third funding round in less than a year, showing signs that its niche market play is paying off.
Olive and health system TriHealth are partnering to automate revenue cycle management—which can save hospitals a ton of money in denied claims, but AI RCM vendors are also focusing on digital billing to recoup hospital revenue.
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
The Golden Globes will need a new home in 2022: NBCUniversal will not air the show until its committee executes sweeping change to membership numbers and diversity, among other things.
The Trade Desk highlights UID 2.0 plans and connected TV growth in Q1 earnings: The company saw a 37% year-over-year (YoY) revenue growth for the quarter.
Minority-owned small businesses struggled in April
Instagram for Kids: Eroded user trust and heightened regulatory scrutiny are threatening to bury Facebook’s plan for a version of Instagram geared towards children. That could prove disastrous for Facebook’s future growth.
Analysts now say the global chip shortage could drag into 2023—and since recovery depends on how fast the industry can increase production capacity, things will get worse before they get better.
China eyes the ‘next stage of the internet’: The country hopes its two-pronged approach to early blockchain and 5G adoption will help establish itself as a global leader in the internet’s next generation.