Lloyds dangles £100 for account switchers, but how will it keep them? The UK bank is aiming to grab new customers for a pair of accounts via a bonus it’s offering through October. Convincing them to stick around is the real challenge.
At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.
B2B tech products and services, the largest sector of B2B advertising, saw a massive boost in the US as the pandemic increased demand across the tech industry.
The fast-food sector faces ongoing supply chain issues: Eighteen months into the pandemic, the global food ecosystem provides brands with challenges—and opportunities.
The numbers behind pumpkin spice, the #1 autumnal trend: despite its omnipresence, there’s some evidence to suggest this consumer trend has not yet reached the saturation point.
Crossover Health’s patient engagement bet will likely pay off: The primary care company’s virtual online platform is full of healthcare resources and content that addresses social determinants of health—feeding into employers’ demands for healthcare models that keep their employees healthy and curb costs.
TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
California’s state-specific productivity quota bill could shape the conversation around workplace monitoring: The state is trying to become the first to pass a law regulating employee productivity quotas used by firms like Amazon.
Marshmallow joins Zego and Tractable in surpassing a $1 billion valuation thanks to its data-driven and flexible coverage, highlighting that changing driver behavior and expectations during the pandemic are here to stay.