When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.
Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.
Gigafactories = ‘gigantic money furnaces’: Supply chain disruptions grind Tesla’s new factories to a near halt. Even when things come back online, the mineral shortage will still be a scourge.
Ro is the latest startup to lay off a large chunk of its employee base amid economic uncertainty and fewer VC funding hauls.
The rise of mobile shopping gives retailers a reason to invest in AR: Walmart, Ikea, and others make incremental improvements to the mcommerce experience to boost consumer confidence.
Think ByteDance is just TikTok? Think again: The Chinese tech giant is aiming to make inroads into the mobile gaming market, particularly in the US.
NBCU is stepping up its measurement game: The media giant is creating a new certification for emotion and ad quality.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.
Come 2024, the number of cord-cutters and cord-nevers, at 138.1 million, will surpass the pay TV viewership, at 129.3 million, in the US. The gap will continue to widen as more people say goodbye to traditional cable, satellite, or telecom live TV services.
Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.
The more bots the better? Deploying more robots at Amazon warehouses could close the labor gap. Happier employees working alongside bots with the latest software could also help.
Chatbots that use more advanced AI algorithms could give customers a seamless experience transitioning between technology and humans.
Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.
PayPal will remove the fixed fee applied to goods and services payments coming from US customers and simplify tax reporting for business users.