Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.
Watch the eMarketer Tech-Talk Webinar featuring Malay Sapra, strategy consultant at Kibo Personalization, powered by Monetate and Certona, to hear how the world’s best retailers, like Reebok, Ralph Lauren, and Bed Bath & Beyond convert more holiday shoppers.
Insurify’s mega-round came on the back of strong revenue growth—adding new insurance lines and embedded partnerships should power further growth.
Residents in eight states will soon be able to add their drivers licenses or state IDs to the Apple Wallet, which might help convert more iPhone owners to Apple Pay users and keep existing users within Apple’s payments ecosystem.
Twitter’s Super Follows isn’t to attract new creators—it’s to keep the ones it has: As the platform slowly sheds US users, new monetization options and better anti-harassment features are the least it can do.
Amazon.com customers want Amazon brick-and-mortar stores: New data shows support for the ecommerce giant’s move further into physical retail, especially among certain types of shoppers.
After a deflated 2020, Uber and Lyft are both poised to see US ride-sharing sales grow for years to come, but the former’s will rise faster and from a higher base.
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020. By year end 2021, those sales will grow by 7.8% for an overall sales value of $27.542 trillion.
Instagram’s “10+ Days of Live Shopping” event is really for creators: The campaign is another sign that the platform is highly committed to social commerce growth, and creators will play a big role in achieving that goal.
Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.