Search advertising is the oldest form of digital promotion, with roots in Google’s rise during the late 1990s. Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform.
Change is coming to Amazon: Amid slowing ecommerce growth, Amazon split its stock, saw its consumer chief resign, and announced plans to shutter its Chinese ebook store.
Among US social network users, those ages 18 and older will spend an average of 1 hour, 40 minutes per day on those platforms in 2022, the same amount as last year. This figure is peaking after pandemic restrictions fueled a rapid rise in social media use over the past two years, and it will decline by 2 minutes next year.
EVs gaining ground: Despite a more cautious Q2 for many industries, electric vehicles are one segment seeing momentum beyond just the segment leaders. Here is a roundup of the latest EV developments.
Ammonia-powered zero-emissions tractors in development: Developing alternative energy sources could ease the dependence on gas and diesel sources. With EVs, ammonia, and automation, farmers’ options are expanding.
Ford could follow Tesla’s lead eschewing transitional advertising for EVs: The move could dramatically impact media platforms—but will other EV makers follow suit?
3D-printed ear for transplant used human cells: AuriNovo is a patient-specific living tissue implant created through 3D-bioprinting. It could lead to safe and successful outer-ear implants by using the patient's own cells.
New data reveals teletherapists are less likely to offer services to Medicaid beneficiaries than Medicare patients post-pandemic. We detail what it means for the future of Medicaid.
China’s economic woes squeeze smartphone growth: The largest market and producer of smartphones, rocked by monthslong lockdowns, is holding back global production and sales for the remainder of the year.
The value they place on the privacy and the security of their financial data makes them view alternative authentication methods more favorably—particularly if it creates a seamless and frictionless experience across all of their devices.
As cash use declines across Africa, Visa and Safaricom have launched a virtual card to let M-Pesa users transact over Visa’s network.
On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.
Consumers are returning to their pre-pandemic spending patterns: People are shifting their spending to services, which is leaving retailers with a slew of excess inventory.
EV flying taxis are taking off: We could see the first services in the air by 2025 as startups and established companies wrestle for large ride-sharing contracts in the busiest cities.