It launched the Autograph card, which lets customers earn 3X points on top spending categories like restaurants and travel.
Apple accepts the outcome of Maryland store workers’ unionization vote: That’s a very different response from Amazon, which challenged the results when its warehouse employees won their election.
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Nike faces a host of challenges: Yet the company is optimistic as it starts a new fiscal year despite high transportation costs and long shipping times.
On the same day, it listed on the NASDAQ and launched US banking operations, aiming to challenge Big Tech and payments providers by tapping into immigrant populations.
This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.
Online consumer spending in the US was flat in Q1 2022 from the same quarter a year prior, as shoppers pivoted away from their pandemic-driven digital spending habits. While brick-and-mortar saw growth, the increase was just 3%.
Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.
Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.
Despite rapid grocery’s well-documented struggles, companies continue to invest in the space: Retailers see value in quick commerce even as Gorillas, Jokr, and others scale back their ambitions.
Investors still have a strong appetite for plant-based foods: Plant-based dairy startup Eclipse Foods raised $40 million to fuel growth and brand awareness.
Health tech companies have reeled in billions in VC funding with promises to boost health outcomes and lower costs—but a new study sheds light on the lack of clinical outcomes they actually generate.
Is Meta overstepping bounds with its tracking Pixel? A new lawsuit is claiming just that.
Big Tech post-Roe: As tech giants like Google respond to abortion rights loss, they face a quagmire of choices about strengthening digital privacy, censorship, and where to do business.
H&M reduces its China presence as consumers remain reluctant to spend: The fashion retailer is struggling with the lingering effects of a boycott and depressed consumer confidence.
Walmart’s hybrid cloud: In building its hybrid cloud infrastructure, the retailer heads a movement to an era of cloud independence. It could also spark a new type of cloud business.
On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.
Even rising prices can’t separate consumers from their brew of choice: Premium beer brands are seeing resiliency as shoppers trade down in other categories.
Bed Bath & Beyond woos customers with new loyalty program: But that might not be enough to convince shoppers to spend more with the retailer.