Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.
Storm clouds are brewing: The $10 billion NSA contract with AWS leaves Microsoft out in the cold as the race between the top three cloud providers tightens. More deal tension to follow.
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
TikTok’s becoming more sophisticated: By allowing advertisers to add first-party cookies to its pixel, the platform is courting performance marketing dollars.
Google targets sensitive advertising categories: The search and display giant is allowing consumers to see fewer ads on certain topics, but who decides what’s sensitive and what isn’t?
NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.
Almost one-quarter of US adult Netflix users aren’t paying to use the platform. The majority, or 63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.
Podcasting finds favor with brand advertisers: US ad spending on podcasts is growing at double-digit rates and will pass $2 billion in 2023.
Chinese government looks to scale back regulation: Beijing eases controls on Big Tech companies, leading to a stock rally and optimism that short-term recovery can offset losses from factory closures.