Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.
Digital health’s triple threat: AI, remote monitoring, and telehealth:Companies like Adjuvare that offer these three digital health technologies can use them to secure health system partners looking to overcome their interoperability woes.
Digital health solutions are advancing at pace with med tech innovations: Tech giants like Samsung and GE Healthcare revealed their latest innovations at the ongoing annual Radiological Society of North America conference—here’s why digital health stakeholders should keep an eye out for potential partners there.
YouTube TV in talks to add new channels to broaden advertising appeal: As the battle for connected TV (CTV) ad dollars heats up, YouTube doubles down on live programming.
With more demand for content than ever before, production companies are struggling to keep up: Streaming companies find themselves competing for not only viewers, but also film crews.
Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights
While it’s meeting consumer demand for holistic coverage, it falls short on scalability. The debt and equity raise will help it expand.
Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.
The BNPL giant will also bring the Klarna Card stateside—both payment features are already available in Europe.
Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.
BuzzFeed will premier live video series on TikTok: The move should help stave off stiff competition from other social players looking to make inroads into the live video space.
In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.