Discovery plays catch-up with new shoppable ad format: Ecommerce functionality is now a necessity for streaming platforms looking to compete with social media.
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
MoneyLion acquired digital media firm Malka Media to bolster its marketing and boost engagement on its platform.
The etailer is taking a more aggressive approach after imposing surcharges in Australia and Singapore.
Netflix ditches a controversial viewership metric, now ranking content by hours watched: The previous ratings system often misrepresented a film or show’s impact, and the new method puts more control in the hands of advertisers, casts, and crews.
Compliance risks loom for neobanks that ‘move fast and break things’: Digital-only banking players need to put anti-money laundering (AML) measures higher on their list of priorities and invest accordingly, a regulatory tech firm states in a new report.
U.S. Bank does a well-timed deal for business travel fintech: TravelBank offers companies an all-in-one expense management and travel product. The tie-up comes during an ongoing recovery in business travel from its pandemic-induced plunge.
UK payments standard could hurt neobank fees—but help them achieve primary banking status: It’s not if, but when, as the Competition and Markets Authority delays the rollout of recurring push payments that give consumers more control over ongoing transactions.
Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments
As the average time spent with digital video continues to increase, wouldn’t it be amazing to be able to present your brand’s video content with an experience just like on your audience’s favorite streaming platform?
Trends and Predictions Backed by 2,000+ US Survey Respondents
Yelp debuts two ad products to help brands target local communities and businesses: As CPG marketers grapple with product discovery, the platform is hoping to meet their needs—and steal ad dollars from the digital ad triopoly—with these solutions.