Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.
DV360 CTV ads get even better: The company announced new targeting options and measurement capabilities, making it an even bigger competitor to pay TV.
The Apple Watch in particular saw unprecedented growth and new user adoption, while challengers lag far behind. With competing smartwatches still months out, competitors need to find other ways to challenge Apple’s devices on price, functionality, and cross-platform compatibility.
While Facebook’s digital currency remains MIA, Twitter and Amazon are making their own headway in cryptos—all in a bid to simplify payments on their global platforms.
Privacy timeline: Google will officially phase out cookies in Q3 2023 and will start testing alternatives next quarter.
Outside is back: Outdoor ad spending is back in force, but don’t expect it to return to pre-pandemic levels anytime soon.
SouthState aims for a bigger Atlanta-area footprint: Its planned purchase of Atlantic Capital for around $542 million would enlarge the regional bank’s market share in the metro area—and add a lucrative fintech and payments business.
A job posting suggests the etailer wants to dive into the growing crypto payments space—and perhaps develop a proprietary digital currency—before it falls behind other Big Tech firms.
Starling’s maiden tie-up takes it deeper into lending: The challenger’s £50 million ($64.1 million) deal for specialty lender Fleet Mortgages lets Starling put its deposits to work and takes it into a space that’s not crowded with UK neobanks.
Tesco Bank to ax current accounts due to low primary usage: The UK retailer’s banking unit will close the accounts in November. Other banking players in the market could pick up Tesco’s exes, but the low primary status rate means the upside is limited.
Here are Gen Z’s top anxieties
Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.
TikTok’s rapid rise during the pandemic has been well-documented, but until recently, its fate had been uncertain due to increasing government scrutiny in several countries.