Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
They are expanding across the continent in a bid to dethrone eToro as the trading app of choice and mimic the success of US counterparts.
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Christmas deals may be the new Thanksgiving tradition: While some retailers are offering Black Friday deals early to avoid supply chain bottlenecks, others are following Amazon’s lead of pulling the holiday shopping season forward.
Danske Bank UK taps Aiia for business-accounts viewing: The companies will let businesses see details for all of their bank accounts in one place—the latest example of rising interest in open banking from European financial institutions.
Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.
Starling plans to cut carbon-emissions to curry favor with environmentally conscious consumers: It aims to reduce its emissions by one-third by 2030, which could help it build a good reputation—but only if it shows progress.
This could give it an even bigger edge over prominent challengers, should they choose to jump into mortgages.
Black Friday and Cyber Monday have been growing in importance to holiday ecommerce for more than a decade, despite the persistent myth that early holiday promotions would pull demand forward to take the wind out of these promotions.